When you are first starting out in internet marketing, you need to choose a niche. One of the best ways to stay motivated while working from home in your online business is to choose a niche that you are passionate about.
If you aren’t familiar with this term, a niche is a specialized interest that appeal to a specialized section of the population. Some examples of popular niches for online marketing are Working from Home, Making Money Online, Weight Loss, Bee Keeping, Organic Gardening, Aromatherapy – really anything that people are interested in can be considered a niche.
The only problem with this is that not all niches will have commercial viability. This means that the ways to make money from the niche are either limited or nonexistent. So you need to test the niche to determine how many options exist to monetize it before you move forward.
Identify what you are Interested in
We are all interested in certain things so take some time out to write a list of those things that you really like. Don’t make any judgments as you write. You can check to see how viable the niche is later on.
If you are struggling to come up with ideas then ask yourself these questions?
- What do you really like doing?
- How do you like to relax?
- What do you really look forward to?
- How can you help others with your knowledge?
- What do you search for online?
- Do you like any sports?
- Do you like keeping fit?
- Have you lost weight recently?
- Do you like cooking?
- What are your dreams?
These questions should certainly spark some ideas. You can think back to when you were younger and what you enjoyed doing when you were a child, a teenager and a young adult. Just get it all down on paper.
What Skills do you have?
Are you really good at something which could help others? Maybe you consider yourself to be a good parent and your well adjusted children are proof of this? Or perhaps you learned a specific skill such as bookkeeping when you were working?
Everyone has a different set of skills. So don’t think that you do not have anything to offer. What obstacles in life have you had to overcome and how did you do that? Again write a list of your skills and don’t make any judgments at this stage.
Drawing up a final list
Look at what you have written on both of these lists. Think about each one in turn and notice how you feel about them inside. If you have strong feelings about something then add it to the final list. If you can take it or leave it then don’t add this to the final list.
This step is only necessary if you have lots of different ideas on your two lists. If you only have a few then this step may not be necessary. You need to decide here.
What Niches are Viable?
Go through your list one by one and use Google to search for information on the size of the niche. You want to know how big the niche is and whether there is demand for information about it.
You can tell if a niche is a big money maker or very popular based on the number of ads you find. Google will usually display 3 ads at the top and 3 ads at the bottom. How many pages of have a lot of ads? If advertisers are spending money on ads, there is money to be made in that niche.
You can also check sites like Amazon and Clickbank to see if there are products for sale in the niche. Only go with a niche that has good demand and good monetization potential.
This may seem complicated at first, but after you research a few topics or niches you want to consider, it will get easier as you have more practice understanding what to look for.
Have you found any interesting, unique or even strange niches in your research that surprised you? Share them with me in the comments!